Did you know that more and more people continue to be influenced by reviews before making a purchasing decision? Consumers search for more than just restaurant and hotel reviews. According to Google and Moz, online reviews impact 67.7% of respondents’ purchasing decisions. Moreover, the research highlights that businesses risk losing as many as 22% of customers when they find just one negative comment. The percentage nearly triples (to 59.2%) with three negative reviews and goes up to 70% with four or more. Knowing what’s at stake here, we wanted to facilitate the...