The race of getting to the top spot in Google’s organic search results never ends. Competition is fierce. A 2013 study by Chitika, an online marketing company, shows just how fierce it is. Chitika’s study revealed “sites listed on the first Google search results page generate 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%”. That is why companies are constantly investing time, money and resources to be on that first page. It’s more...