Everybody knows what social media is and its power to market services and products. However, not as many have heard about search engine optimization (SEO), although all are served by it daily. How about content marketing? A lot of people get this term confused too.

In the spirit of keeping things straight, let’s take a moment to go over each. What is SEO, what is content marketing, and what is social media marketing? How are they related and in what do they differ?

Search Engine Optimization

On the one hand, there’s SEO. Basically, SEO is a...