We all know the saying: keep your friends close and your enemies closer. When it comes to a strong marketing strategy, studying the competition is always smart. It may sound bad, but it’s not. Actually, it can help you strengthen your brand. Mostly, you can learn from their mistakes, but also, you can learn from their successful strategies and imitate them giving it your own spin somehow.

Building Blocks, not Copy Machine

You can improve on them, build on their strategy. Definitely don’t copy them because it won’t do you any good. Your brand should have its...