Building your brand reputation is the basis of marketing. Brands are not something that you build overnight; it takes time and commitment, so better be ready. Reputation is what gives power to your brand, because the more recognizable you are, the more people will trust you. With known brands, people get a feeling of security; they know what they’ll find with them.

Suppose you open an ice-cream shop. You know that your ice-cream is made out of quality, fresh products, but still, people keep choosing the famous brand over yours. Why is that? Because they still don’t know how...