It’s true that we all get far too many emails, which is why it has become more and more difficult to get people to read them. However, email marketing continues to be one of the most effective and affordable ways to engage with costumers, keep them informed about products, and create sales and revenue.

The online marketing business is constantly evolving and looking for the best ways to reach customers and prospects. The following is a list of tactics to evaluate and improve your performance, and take full advantage of this marketing strategy.

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