You may have never heard the term before, but you definitely know what it is. Experiential marketing has been going on for like, forever; it’s not something new. However, the effectiveness of experiential marketing to make companies connect with their audiences has led to an increase in popularity during the last few years. This type of marketing focuses on creating a series of events where the audience can try, feel, taste or smell your product or brand. As the name says it, it’s about experiencing the product.

And thanks to technological advances, marketers have been...