Search Engine Optimization (SEO) as a digital marketing strategy is constantly challenging because the way to that first page on a search engine has many roads. One persistent way to improve online visibility and appear atop on search engines is link building. It has been so since the early days of web crawling (mid 1990s, believe it or not) and it remains effective today because it helps web crawlers determine the relevance of your website. The following tips will give you a better understanding of link building and help your business be more visible online.


Links talk to search engines and they say a lot about your website’s popularity. Search engines use complex algorithms to evaluate the popularity of a page, based on links. Cultivating link activity is essential in terms of traffic and attention to your website. Having reliable websites mentioning yours is a good sign that your page is a trustworthy one, and the engines analyze popularity based on trust, authority and spam.
Image courtesy of Stuart Miles at

Image courtesy of Stuart Miles at


Links from sites that are related to the content on your webpage are more relevant than links from any general site. This concept is referred to as “local” popularity. For instance, your business manufactures toilet paper and paper towels made out of recycled paper. If Greenpeace links to your website it would make it much more relevant than if a bakery did it. In other words, not every links is good for SEO. Stick to those who are related to your business. (See what we did on the first paragraph?)


Search engines scan the freshest links to evaluate relevance and popularity. Hence, it’s important to renew your webpage content regularly to maintain popularity. However, you have to be careful about what pages are linking to your site. The concept “link neighborhood” refers to the net through which your website moves, i.e. who you link to and who links to you. Earning links from reliable domains such as government and university websites, magazines, organizations, etc. can help increase your trust rank; not so those from spammy pages.
Image courtesy of Stuart Miles at

Image courtesy of Stuart Miles at


Who doesn’t use Facebook, Twitter, Instagram, Google+? The expansion of social media over the last few years has been a remarkable phenomenon and of paramount importance to the growing of digital marketing. Even for digital marketing experts, it’s hard to understand how search engines read socially-shared links but they definitely do, so activate that social butterfly in you. (By the way, if you like this post, share it!)


We couldn’t emphasize more on creating fresh content. In the end, content is what brings people to your business website and ultimately helps them decide if they want to buy what you sell. A good way to keep fresh content on your webpage is creating a blog. That’s where you put into play your creativity, maybe use a little humor on your writing, try to catch the reader’s attention, and also link to your website! Readers who enjoyed a blog or found a useful article will most likely share it with friends by posting a link in social media or via email. It goes back to the previous tips in that these links will help you earning trust, popularity and reliability. Localbiz360 is a tool especially created to help you monitor and improve your business’ digital marketing. It will assist you in managing your online visibility, mentions, reviews and popularity altogether. Contact us for a free demo to get the big picture of how your business is doing online and what you can do to improve your online visibility and overall digital marketing strategy.