It doesn’t matter if you are new in business, or have been at it for a while, SEO will boost your franchise marketing by increasing online presence. Unless you own Amazon or YouTube, your business will surely benefit from a little more popularity on the web.
So, let’s cut to the chase. If any of the following pain points resonates with you, it’s a clear indicator that you need to incorporate SEO services to your franchise marketing, right away.
Your Competition Ranks Higher Than You
You have been working hard to get your business off the ground. You have a website and have put time and effort into creating an online presence and image that represent your brand. Still, your competition’s websites keeps showing up before yours. Reality check: It doesn’t matter how good your products and services are, if no one knows about them. SEO helps you get good rankings so potential customers can find you online.
A good ranking is, for the most part, a combination of relevancy and authority. A relevant website is made up of quality content, a pertinent landing page and link building. An authority website is one that is trusted by other authority websites and by search engines. Understanding how Google interprets both (relevancy and authority) is essential to outrank your competition.
When you think about it, it takes a lot of work to meet Google’s criteria of relevancy and authority (not to mention keeping up with it!). That’s why SEO services exist. Most likely, your competitors are investing in SEO services and that’s why they are getting better rankings than yours.
You Want ROI
There are so many expenses involved in running a business that it may seem like hiring SEO services might be a second or third priority expense, or not necessary at all. However, think of it as an investment rather than an expense. Make room for it in your franchise marketing budget. After all, SEO is a marketing strategy that puts your business in front of your target audience.
With all the noise out there, there is no better time than right now to hire SEO services. While PPC (pay-per-click ads, ads on a Google search, and sponsored links) is a good way to to build brand awareness, SEO offers the better value in franchise marketing. Also, you know how most people ignore the ads on Google search results? Well, this has been proven by research: organic search results are more likely to be clicked on than paid search results. When done right, SEO is a viable long-term solution that is very cost effective, and it will create organic leads.
You Want More Online Presence
Maybe you already have online presence, maybe you have none. Whichever it is, it never hurts to be more visible to potential customers. SEO services can do the trick for you. With its on-page and off-page tactics, SEO can take your online presence to a whole new level.
Relevant, fresh content is food for search engines, so you may want to focus on this. Keywords are still important, but it is essential to expand the list to and subcategorize. For instance, if your business sells jewelry of all types, you might want to include keywords such as ‘gold necklaces’, ‘platinum rings’, ‘vintage earrings’, etc. Be specific, instead of just using jewelry as a keyword. It’s too broad and competitive to get you good rankings.
Hiring SEO services, you don’t have to worry about producing content (if you want to, it’s ok too!), identifying keywords, building links or any other franchise marketing tactic. Professional SEO services can do all this for you, allowing you to focus on running your business.
High Bounce Rates
Bounce rate is the percentage of visits to your webpage with only one page view. If your percentage is high, it could mean that something on your website is discouraging people to interact with your business. Issues can range from slow site speed to poor content and many other technical-related problems.
An SEO expert can help you detect issues that impact your bounce rate, and reverse the situation. The goal is to keep people browsing through your website and clicking on that call to action.
Your Audience Is Mostly Local
Local searches have become increasingly important. Many locals search, from their smartphones, the services they need at the moment, and therefore, nearby–restaurants, plumbers, lawyers, doctors, bars, etc. SEO tactics can will help locals find you in their Google searches, instead of finding your competition.
All these tasks require time and dedication. If you’ve ever tried it, you should know. And let’s face it, if you own a business, you probably don’t have much time on your hands. If any of these pain points sound familiar to you, it’s time to look for professional SEO services to elevate your franchise marketing game.
Contact us today to learn the specific way in which professional SEO services can work for you.