Marketing your business in social media is crucial to boost your business’ reputation, expand your reach and find more leads. Brands have to be more creative than ever to stand out from the crowd and get people’s attention, which is where social media plays a central role nowadays. It seems complicated, but let us put it this way: everybody is on social media all the time; all you have to do is show up and make yourself visible. Here you will find the 6 essential elements that every effective social media campaign shares, along with some cool examples of successful marketing campaigns to guide you and inspire you to start your own.

Establish Your Goals

What do you want to achieve with your campaign? Do you want to have more outreach? Maybe reduce marketing costs? You cannot move forward if you don’t know where you’re headed. So, assess your brand’s needs, identify your goals, and work towards them hand in hand with social media.

Identify Your Customers

Targeting is the key to more engagement in social media. In order to accomplish this, it is essential to have an ideal customer profile. Get to know your audience. Know their age and gender, their wishes, needs, hobbies, motivations, aspirations, etc. Then, target them in your social media channels so you can start generating leads. Take for instance the campaign that the Academy Awards launched at the beginning of this year. Their intention was to appeal to a younger demographic. They used Snapchat to make a short series of a briefcase travelling across the country on the road to the Oscars, carrying the winning ballots. They used the hashtag #BallotBriefcase, and there was a lot of engagement not only from the public but also from celebrities, which made the campaign a hit. Tip: Localbiz360’s Twitter Marketing tool helps you convert leads into clients in real time! With this tool you can choose more than one keyword to monitor and find the people who are tweeting about it in real time within a certain distance from your location. You can also reply to their tweet to let them know that you have what they’re looking for. Isn’t that neat? We think so too.

Get Your Home Base Together

Your website is your command center. This is where you post your fresh, quality content (informative articles, blogs, videos, pictures, etc.). Regardless of your style, the design should be professional and neat. This is like your living room, where you welcome and entertain your guests; it’s the face of your business. From here you answer your visitor’s questions and see to their needs. This is where people come when they want to know more about your business.

Choose Your Platform and Determine Your Style

Content and social media are best buddies: social media is nothing without content, and without social media, content will go unnoticed. In order to reach your goals you must use them together. Any successful social media content strategy consists of three key elements: type of content, time of posting, and frequency of posting. Think about the form and context of the content in your campaign. Form is the way in which you present the information (images, video, text, etc.), and context is the tone of your content and campaign (serious, educational, funny, etc.). You must choose your platform (it can be various, as long as it makes sense within your strategy and for your brand) with your business and your audience in mind. For instance: activewear brand Lululemon launched a campaign with Spotify in 2015 where they released a couple playlists with music that represented the brand’s aesthetic. Music and fitness go way back, so the equation was right. Also, remember in 2012 when President Obama sang ‘Let’s Stay Together’ by Al Green at a fundraiser in New York? Two years later the White House released on Spotify “the President’s Summer Playlist” featuring Obama’s favorite hand-picked songs. It was such a hit that the tradition continued and they released a second volume this year on August. Talk about some slick campaigning, huh?

Analyze Your Metrics

It’s not enough to keep track of your likes and shares; you must also be aware of all your mentions and the conversations going on about your business to have a good panorama. Localbiz360 can help you track the buzz and assess its quality–see if it’s positive or negative. With our tools you can get wind of everything and also take action in the case of any negative feedback.

Last but not Least: SEO

Another sweet pair: social media marketing and SEO. Don’t think that just being in social media gets the job done and you don’t need SEO. Oh no. The valuable content everybody shares in social media channels is what search engines want to find. Original content is what boosts your online presence, and SEO and social media marketing thrive on it. Therefore, it’s a better strategy to have them working together. Contact Localbiz360 for help with your business needs. You must plan your social media campaign with a clear picture of your goals in mind and execute it smoothly. Social media is a great platform to connect with people and achieve your desired results. Make good use of it and the chances of your campaign going viral and achieving great results will grow exponentially!