SEO managers are anonymous contributors to business success. Much like ghostwriters in literature, but for online search results. Other than our bosses, most people don’t know what an SEO manager does.
Trust me, I dread every time a friend or family members asks me (for the third time): “What is it that you do?” I dread it because it’s not easy to explain. Usually, I have to start explaining it “from the Genesis”, like my grandma used to say.
My goal with this post is trying to explain what an SEO manager does, from my perspective. I’m sure there are many other tasks SEO managers perform as well, but I’ll keep it at a high level.
First thing I do when I turn on the computer is checking my emails. I mean, doesn’t everyone? For me, it’s crucial to do so in the first hours of the morning, to have the highest chance of solving any urgent issues as soon as possible.
I check for new requests from clients, address any concerns and help smooth and resolve any troubles they may be having. Prioritizing management of requests is key.
Problems are taken care of first. It usually takes a bit of research to find out which part of the workflow is causing trouble and what’s needed to overcome hurdles.
This is no quick task, as it usually takes some time to look into the background of the campaign and gather all necessary information to keep it moving forward. Is it something our team needs to do? Do we need something from the client to complete a task? Is it a technical issue? Some issues are common and, thus, easier to handle, but others require more time. It’s just the nature of it.
Concerns and requests are managed next. In that order. Why? Because I choose to tackle complex support tasks first; and the latter are simpler (mainly because the client is not stressed about it). Generally, concerns involve a lot of questions about keyword ranking.
Similarly, requests usually have to do with clients asking for a certain keyword to be included in the campaign, or removed from it. Sometimes, requests affect billing. In those cases, I need to notify accounting.
Approaching SEO accounts management can vary greatly depending on the amount of accounts there are and how many managers are on the job. That said, it’s very important to be on top of a new account.
The first 30 days of a new account are critical given the amount of work required in the setup stage. SEO account managers are essential in helping things move forward.
After this critical stage is completed, our job consists in continue monitoring the campaigns to make sure they are performing well. When they don’t, or something is off, it’s our job to smooth things out and get things back to normal.
As you see, many things are the same in the day-to-day of an SEO manager. However, we also get many curve balls thrown our way. For instance, the month in which that big client flirted with a competitor but we retained the account.
Or the week in which that other client questioned all of our tactics and wanted to know every little detail of the work we performed. (By the way, we complied with our client’s request because, well, that’s what we do. We value transparency and our client’s relationship!)
Or the day in which an old client came back to us asking for help and we totally came through for them!
So, in a nutshell, here’s a summary of my days: Listen to the client. Talk to the team. Get back to the client. Come back to the team. Satisfy the client. Save the day. Repeat.
If you want to learn more about our SEO services, contact us. (Oh, yeah, we talk to potential clients too!)