SEO managers are anonymous contributors to business success. Much like ghostwriters in literature, but for online search results. Other than our bosses, most people don’t know what an SEO manager does.

Trust me, I dread every time a friend or family members asks me (for the third time): “What is it that you do?” I dread it because it’s not easy to explain. Usually, I have to start explaining it “from the Genesis”, like my grandma used to say.

My goal with this post is trying to explain what an SEO manager does, from my perspective. I’m sure there are many...