If you’re starting a new business, you know it’s no walk in the park. However, with the right mindset and lots of work, you’ll have something to be proud of in the end. As there is no formula to success, and with so many steps involved in the process of business startup, it’s easy to get lost. It’s ok, it’s part of it. But don’t let seemingly minor mistakes harm your efforts.

Not Having a Clear Marketing Strategy

Don’t take your product for granted. Word of mouth and a few posts on Facebook are not enough. The vast majority of startups need to invest in marketing. Pay attention to other brands and their marketing efforts and use it as a guide. Traditional marketing (telephone, print, broadcast, etc.) is good, but remember that this is the digital age. You should invest in new technology, which leads us to our next point.

Not Using New Technology

First of all: you NEED to have a website. Consumers will want to search for you through a search engine before anything else. Think of it as an online brochure, but better, because you have a lot of space to talk about your products and services and an open channel to talk to customers, clear any doubts, address any concerns, make recommendations, and more. Also, digital marketing is vital nowadays, not to mention it can save you money. Use social media to put yourself out there. You can check our blog to see previous posts on the subject to get a better idea. Don’t forget about SEO either. It doesn’t matter how beautiful of a website you have if it’s not visible on search engines. The right SEO strategy will help you increase your visibility and, therefore, get more leads.

Targeting the Wrong Audience

Using the right channels to reach your ideal audience is a necessity. Make sure you don’t waste all your efforts in only one channel, as you might be missing the opportunity to connect with other people who could be interested in your products as well.

Not Delegating

Don’t bite off more than you can chew. The feeling that if you don’t do it your way it’s not going to work will only hurt your business. Delegating will increase productivity and avoid wasting time and money. You can design a strategy and the make sure it’s being followed. This will ease your workload and help you concentrate on important tasks.

Focusing More on Your Product Than Your Customers

Of course you have to focus on the quality of your products; without a good product, there’s no customers. However, in order to achieve this level of quality, you need to have your customers in mind too, and always consider their needs. Having satisfied, loyal customers is what keeps any business running. Starting a business is not easy-peasy, but that doesn’t have to slow you down! We made this guide to help you through, and if you need a little extra, don’t hesitate to contact us. Localbiz360 is a software platform that has helped hundreds of businesses with their digital marketing efforts. Call for a free demo!