With Christmas right around the corner, it’s time to start ringing your business’ jingle bells. The holidays are that time of the year where joy, bright lights and gift-giving take center stage, which makes it a crucial time for local businesses, as Christmas sales mean a boom in revenue.
If you haven’t started your online marketing campaign, or if you have but you haven’t seen results yet, this guide will lead your way to a successful holiday season for your business.
You Guessed It: Mobile Is the Marketing Hero
This year, Cyber Monday was...
You may have never heard the term before, but you definitely know what it is. Experiential marketing has been going on for like, forever; it’s not something new. However, the effectiveness of experiential marketing to make companies connect with their audiences has led to an increase in popularity during the last few years. This type of marketing focuses on creating a series of events where the audience can try, feel, taste or smell your product or brand. As the name says it, it’s about experiencing the product.
And thanks to technological advances, marketers have been...
It’s true that we all get far too many emails, which is why it has become more and more difficult to get people to read them. However, email marketing continues to be one of the most effective and affordable ways to engage with costumers, keep them informed about products, and create sales and revenue.
The online marketing business is constantly evolving and looking for the best ways to reach customers and prospects. The following is a list of tactics to evaluate and improve your performance, and take full advantage of this marketing strategy.
Maybe you’ve never given it much thought. Maybe you just thought LinkedIn was like all other social media platforms. Well, it’s not. Because of its nature, it’s a more challenging place to socialize. And for good reason.
LinkedIn is a platform specifically created for professionals to build a network, establish connections with other professionals in the same industry, maybe discover new career opportunities, and share industry-related thoughts and insight. LinkedIn goes to great lengths to keep the platform professional, and you should too!
Everybody knows what social media is and its power to market services and products. However, not as many have heard about search engine optimization (SEO), although all are served by it daily. How about content marketing? A lot of people get this term confused too.
In the spirit of keeping things straight, let’s take a moment to go over each. What is SEO, what is content marketing, and what is social media marketing? How are they related and in what do they differ?
Search Engine Optimization
On the one hand, there’s SEO. Basically, SEO is a...